Wave Pool: A Brief History

Transforming from the elaborate gardens of European kings in the radical ability to get barrelled at the foot of the Alps in Alaia Bay, it’s safe to say the last…

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Nick Crettenand: a groundbreaker in professional surfing

Nick grew up in land-locked Switzerland, and didn’t set foot on a SUP board until the age of 33 – making his rise as SUP surfing champion all the more&helli

House of Techno comes to Alaïa Bay

You'd think you were in Hossegor, Nazaré or Miami, but they don't have the mountains!   And what if we told you that we're better off in SION! House Of Techno & Alaïa Bay&helli

Pool access – non-surfing children

For safety reasons, and to ensure that our customers' experience runs as smooth as possible, we would like to inform you that children who have not booked a surfing session will not be allowed to&helli

LONGEST SURF DAYS – 17-18th of JUNE 2023

Alaïa Bay invites you to the 3rd edition of its event "LONGEST SURF DAYS". Organized in the form of a mini surf festival over 2 days, come discover the surf culture in all its&helli

New Malibu course Available !

New Malibu Course   We are excited to announce the arrival of a brand new course: the Malibu Course!    If you've already had the opportunity to enjoy our Malibu sessions without instructional support, you&helli

Private lessons

Is your progress stalling? Feel like you need some guidance? Do you want to work on a specific maneuver? You want a personalized service? Our Private Lessons are for you.   After discussing your goals and expectations, your instructor&helli

Surfers Cup Update

The Surfers Cup, an event organized by Alaïa Bay in collaboration with the Freeride World Tour, was an outstanding event that attracted the attention of many other surfing and action sports enthusiasts. Although not an official Freeride World Tour&helli

Comeback of the Brunch!

We are excited to announce the return of our beloved brunch every weekend at our surf destination. Get ready to enjoy our mouthwatering menu of delicious sweet and savory dishes that are sure to satisfy your cravings.   But&helli

Installation of the Checkpoint in the pool

What is this strange ball floating in the air next to the machine? Could it be a new rule to facilitate the surfers' flow?   After two years of activity, the behavior of our&helli

Beginner & Waikiki courses start

We are excited to announce that Beginner & Waikiki lessons are back at Alaïa Bay!   Our Beginner lessons are for surfers who are just starting out or for those who already know how&helli

Online level selector

We are excited to introduce our new level selector at Alaïa Bay. We know that it can be difficult to choose the right type of lesson/session for your level of surfing; especially when you come from the ocean with&helli

Surfers Cup – 23 March

The Freeride World Tour and Alaïa Bay join forces to organize a unique competition: the Surfers Cup.   The best freeriders in the world, who meet in Valais for the final of the Freeride World&helli

Provide the slide, Surf equipment collection campaign – March 20th-31st 2023

Once again Alaïa Bay will collaborate with the Swiss NGO, Provide the Slide! It’s your chance to take your unused boards out of your cellar & give them a&helli

Provide the Slide auction & movie night – March 31st 2023

To celebrate the end of the first Provide the Slide collection campaign of 2023, we’re hosting a very special movie & auction night on the 31st of March 2023.&helli

Surfing for all at Alaïa Bay

The Alaïa group is committed to making action sports accessible to everyone, regardless of their condition.   As part of a project to set up supervised activities for people with disabilities, Alaïa has been rewarded&helli

Free Surf

Alaïa Bay introduces the " Free Surf " validation which offers several advantages to its holders.   To access the most powerful sessions, Mega Turn, Pro and Beast, it is essential to have surfed at least 2 Expert sessions or&helli

New Sessions 2023

Malibu session If you didn't know it yet, the Malibu session is composed of 2 types of waves. They follow each other in an interval of 25 to 30 minutes, which allows surfers to evolve in the same session.  &helli

Alaïa Bay Opening on March 3rd 2023

ALAÏA BAY welcomes you again in March, from Wednesday to Sunday, for surf sessions from Malibu to Beast level. The Beginners and Waikiki lessons, which require instructors in the water for the duration of the&helli

Free Surf

Become a Free Surfer! Are you a regular customer and already know the safety briefing by heart? Would you like to arrive at the last second and jump straight into the water? That's perfect, become a Free Surfer and enjoy&helli

New in: clothing collection and functional equipment line!

Discover the latest project, designed to support your action sports practice The time has come to fill the gap between all the action sports centers. Alaïa has officially launched an&helli

Alaïa Bay Switzerland – Surf the Swiss Alps!